TRAINING DATA SHEET NUMBER AND TITLE:

Electronics Industry Fundamentals                                SR137B
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COURSE GOAL/ OBJECTIVE:
The purpose of this workbook is to help the participant gain credibility
with their customers and prospects by introducing the terms, trends, and
critical success factors of the electronics industry.  Within that
context, the participant should be able to describe the interactivities
among the various groups and functions involved, as well as the communi-
cation needs created by the information flow in the product developement
and manufacturing processes of an electronics manufacturer.

STUDENT PROFILE:
The principal audience for this program is SR's, TC's, and managers who
are targeted in the electronics manufacturing industry.  It is expected
that most of the participants are more familiar with the engineering
side (product generation) than the manufacturing side (customer fulfill-
ment).

PREREQUISITES:
SR1213 The Engineering Environment (7/91)
SR126 Engineering Fundamentals (1/92)
SR134B Applications and Solutions in Manufacturing Companies

STUDENT PERFORMANCE OBJECTIVES:
Upon completion of this course, you will be able to:
- Describe the segmentation of the electronics industry and types of
  manufacturers.
- Identify industry segment leaders and market segment leaders in the
  electronics industries and their sales strategies.
- Discuss the impact of key industry trends and their implications
  within the industry.
- Describe the typical goals and strategic activities of electronics
  manufacturers.
- Describe the major steps in product engineering and manufacturing
  in the electronics industry.
- Describe the information flow associated with the major steps in
  product engineering and manufacturing.
- Describe typical applications and systems architectures used in each
  function of product engineering, manufacturing, and business
  administration.
- Describe typical issues and obstacles, with implications, that each
  function (engineering, manufacturing, and business applications.)
- Describe the applications' impact on information technology
  architecture.
- Identify the major opportunities for HP solutions in engineering,
  manufacturing, and business applications.
- Recognize metrics used to measure the engineering, manufacturing, and
  business functions.
- Describe the response of successful electronics manufacturers to the
  market forces in the electronics industry.
- Describe evolving organizational structures within the electronics
  industry and the impact of those changes on purchase decisions.
- Identify typical decision makers in traditional (functional) and
  evolving (cross-functional) organizations.
- Describe new organizational imperatives and concepts and their
  impact on information systems planning.

COURSE OUTLINE:
- Introduction
- Unit 1:  Overview of the Electronics Industry
- Unit 2:  Information Issues and Architecture in the Electronics
           Industry
           Part A:  The Product Design and Development Process
           Part B:  The Product Manufacturing Process
           Part C:  The Business Management process
- Unit 3:  Industry's New Moves

TESTING PROCESS:  Self-Assessment Test included in workbook.
                  Mastery test accessible over HPdesk.
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FORMAT:         Self-paced workbook
LOCATION:       Not applicable
LENGTH:         2-4 hours
AVAILABILITY:   April 1, 1993
LANGUAGE:       English
EQUIPMENT:      None
CLASS SIZE:     Not applicable
ORDERING INFO:  I-2 Heart order from Support Materials Organization
                (SMO/C200) in Roseville
                Part #22894-90007
QUESTIONS:      Contact Sales Force Program Manager:  Paul Sak
                (313) Telnet 380-2496
PROJECT MGR:    Ann Shuman (508) Telnet 436-5079

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